Here's my interview with Craig Miller.

The Radio Guy,

Wayne Kelly

Here's the media release hook that Gene used to get media:

Rock legend Gene Simmons isn't shy about his love of the ladies. He proudly boasts more than 4,800 sexual encounters in his lifetime.

So it would seem that Simmons is perfectly suited to document the 'world's oldest profession.' As he puts it, "In good times and in bad times ladies of the night will always do well."

Simmons says he doesn't use prostitutes himself, but finds the subject fascinating. So much so, that he researched and wrote a new book devoted to the traditionally taboo topic. Simmons is about to start filming Season IV of his A & E reality series Gene Simmons Family Jewels and is involved in numerous creative and business ventures.

The latest book is Ladies of the Night: A Historical and Personal Perspective on the World's Oldest Profession.

Contact: PR details were here.

What I find surprising is that Gene actually had to write this.  I would have expected something simple like Gene's doing interviews call me...
But he didn't.  The reason is, Gene knows what he wants to talk about and what he wants to promote.  This media release puts you into the same mind frame as he is. 

My advice for you is follow the leaders in your industry. Learn what they do to be successful and then you follow suit. If you don't have a full PR team working for you...then just watch what the experts are doing. Watch Gene and Learn. That's your PR tip of the day.

Wayne Kelly

To get the 6 steps to creating a successful PR campaign, go to: www.onairpr.com

My answer isâDonât waste your money!  The power of your PR campaign is not in any list that you buyâitâs in the content and delivery style of your interview.  So what if you have an email for Seacrest or Larry KingâIt makes no difference at all.  The only people who really care about a list are newbies.  (These are people who are brand new to the PR game and want to try and get to as many shows as possible.)

The secret to a great PR game isâbuilding up your brand and then getting the media calling you!  Thatâs it!  All the biggest shows on the planet will not book you just because you contacted them from some list. In fact, all of us media types use something thatâs far more powerful than listsâand guess what it costs us?  $0.00 Yup! Not one cent!!

Itâs called Google.  All you have to do is Google talk radio producers, or radio in Orlando, or Washington radio shows.  The lists will come pouring in.

PLUS, most lists are out of date before you ever get them.  People in radio are constantly on the moveâso forget about the list.

So you want to contact a radio station.  What format are you going after?  Do you know what the demographics of that station are?  See, this is way more important than a list.

Is google too much workâthen how about going to www.radiostationworld.com or www.radio-locator.com. Us âmedia typesâ use both those resources.  Now pull out a check and send $10 to Wayne Kelly 568-4155 Deep Lake Boundary Rd. Colville WA, 99114. Why send me money? Because I just saved you thousands of dollars.

If you must buy a list, there is only 1 that I do recommend. And I know it is updated regularly.  That would be http://www.sabahradioshows.com/ of 1001 radio contacts.  Itâs a very reasonable price at $150. If you decide to buy it instead of sending me my $10âmake sure you tell him Wayne Kelly sent you.

And today, I am bringing this to my Blog.

What is with people who claim to be experts?  Why donât we have some kind of credibility police on the Internet?

Iâm noticing some people are trying to pitch themselves as radio host prâsâand yet they couldnât get a job on a radio station unless their parents owned it!

It is cheating to say you are a radio host when you pay to play.

Whatâs pay to play?  You ask.

Anyone can walk into a radio station and pay for a block of advertising time and put on a radio show.  BUT this doesnât make you a radio hostâexcept for on the Internet.  If this was true, then because I have changed a flat tire, I am now a tire expert. Or because I repaired a fan, Iâm an electrician. Or, because I changed oil in my car I am now a Mechanicâ

I have listened to some of these people and I am absolutely amazed they can pitch themselves as hosts. They sound awful. They are not prepared. And their interviews sound fake. 

To me, a radio host is someone who is paid by a radio company. They have a dedicated air shift from 6-9am, 9-2pm, 2-7pm, 7-midnight, or midnight-6am.  If you host a show for 1 hour, once a week, or once a month, you are not a host!  You are an infomercial disguised as a host.

 So why am I so upset?  Because this is an insult to the guys who have worked so damn hard to build their radio brand for years.  Guys like Glenn Beck, Ryan Seacrest, Howard Stern, Jeff and Jer, Bro Jake, Mike Savage, Larry King, Regis Philbinâand the list goes on and on and on.

So where are the true PR experts?  Steve Allen, a PR wiz in LA, is legit. Jeff Crilley, ex TV reporter, is Legit. Joan Stewart, The publicity hound, is legit. Michele Anton, former producer of Dr. Laura, is Legit.  

So please do your homework when it comes to hiring someone on the internet....just cause Mom says you are the best, it doesn't make it reality.

Tomorrow I'll be back with some radio advice.

Thanks

Wayne Kelly

Lance  is a third generation real estate investor.  His family has been investing in real estate consistently since 1935.  Everything from ranches (23,000 acre ranch sold in 1896), medical office, shopping centers, multi-family, condos, raw land, single family homesâeven an airport. 

His grandfather (A.J. Puig) was the largest developer of single family homes in San Antonio, Texas.

If anyone knows how to deal with the current real estate problem, it's Mr. Lance Puig.

Here's my interview with Lance...

Wayne

1. www.onairpublicity.com has been redone to become a great resource site with past teleclasses up and even a draw in the Free Tips section.  Many thanks to Sherman Hu of www.shermanlive.com for helping me create a site I absolutely LOVE!!!
2. www.52motivationalinterviews.com is a site dedicated to 52 interviews that changed my life as an entrepreneur!  I listened to these interviews to build my confidence as I switched from paycheck to self employed with a successful media coaching business.  My goal is to raise a Million for Alzheimerâs research.  This disease has robbed a few of my family members of themselves.
3. www.MyRadioGuests.com is an amazing resource site for the media and anyone who does interviews.  If you are looking for guests for your teleclasses, podcasts, or radio shows, you can checkout each guest before you book them.  You can listen to how they soundâ \then just follow the  interview roadmap as it is already laid out so you will sound amazing!!!  (If you want to be featured on this site, email me)

I am honored to bring you an amazing Tele-seminar with Mr. Tony Dyson.

You'll learn how Tony Dyson (The man who built R2-D2 for Star Wars) became the "Self Promotional Coach" for our next generation of Authors.

Get all the Details at http://www.onairpublicity.com/tony.html

Wayne Kelly

Wayne Kelly

Wayne Kelly

The Radio Guy!

www.onairpublicity.com

Ferris is the author of the New York Times bestseller "The
4-Hour Workweek: Escape 9-5, Live Anywhere and Join the New
Rich." This Princeton University guest lecturer will explain how
you can make the four-hour workweek a reality--whether you work
for yourself or someone else.

Ferris says you can enjoy the luxury of doing your own version
of what he does: ski in the Andes, race motorcycles in Europe,
scuba dive in Panama and dance tango in Buenos Aires. Ferris has
been featured in the New York Times, National Geographic
Traveler, Maxim and other publications. He runs a multinational
firm from wireless locations worldwide, has been a world record
holder in tango, a national champion in kickboxing, and an actor
on a hit television series in Hong Kong.

Arrange this interview through Campbell Wharton:222-222-2222
Or send mailto:

*******************************************

1. I can remember / When sex was better than food/ Now vice is versa
2. Grandkids are a joy / Play a while, and hand them back / Just like a Hertz car
3. High school reunion / Everyone looks so ancient / Except for yours truly

That âgirlâ was motivational speaker and business coach, Alecia Huck.

What did she do that made so many people ask who she was?

Alecia kept her interview simple AND she had fun doing it! Her personality blasted through the telephone line and she connected with the listeners.

She told people to lighten up and stop stressing.

And she said that if you have a to-do list of 25 or more things that have to get doneâwell burn it, âcause you will never get it done! (ALECIA GAVE LISTENERS THE PERMISION TO STOP FEELING LIKE FAILAURES EVERYDAY THAT THEY DONâT GET THE LIST DONE.)

She talked about being in the groove when everything you do is feeling good. You know, when everything you touch is gold and you feel goodâshe called this: âFeeling like a rock star.â? (MY LISTENERS CONNECTED WITH HER AND COMPLETELY UNDERSTOOD THE FEELING.)

She talked about building yourself up when no one else will. (LOOK IN THE MIRROR AND SAY TO YOURSELF, âIâM A GENIUSâ? OR âIâM HOT.â?)

Finally she made us laugh by saying that even when things go bad, go back to building yourself up. The example she used was: Even if you drop your cell phone in the toilet, say to yourself, âThis might be a huge problem if I wasnât so HOT!â?  Haha! 

Everyone in the radio station is now walking around saying, âYouâre HOTâ? or âYouâre a GENIUS,â? and smiling.  And this is all because of Aleciaâs great interview where she talked to the listenersâ like she was talking to her girlfriends in a bar!

My final words are:

It always comes back to how well you do the interview and how you interact with the audience.

Wayne Kelly

The Radio Guy!

Teaching authors, coaches and speakers how to get f.r.ee. publicity on talk radio shows. http://www.onairpublicity.com