Radio PR Strategies that don't suck!
Morning Radio Host and Media Relations Coach Wayne Kelly shows authors how to use the media for free publicity and what to do when you get 'On-Air' to drive traffic to your site for sign ups and sales.
Wendy and Wayne show you how these 3 topics relate.
Direct download: pod-8-political-fundraise.mp3
Category: wendyandwayne -- posted at: 7:24 PM
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I had an interview booked with a Shel Busey, who is a Canadian Guru when it comes to home repairs. The interview was scheduled at 8am.  I called and got the wrong number.  I called again...and still the wrong number. I thought oops, we've been promo'ing Shel coming on the show for the past 2 hours...what now.
Luckily, Shel is a pro!  Listen to what happened...

Wayne Kelly
The Radio Guy
www.onairpr.com
Direct download: radio-guy-120-shel-wrong-number.mp3
Category: podcasts -- posted at: 6:51 PM
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My friend Jeff Crilley has been a great resource for my radio show recently. He doesn't even bother pitching me guests that don't fit my personality or my demo.  His PR clients are exactly what I am looking for. Now don't let him hear this podcast cause his head will explode and then I won't be able to call him anymore because he'll be far too big for the Radio Guy!  Haha!

Listen to the podcast to hear how he does it.
Wayne Kelly
the Radio Guy

Get the 6 secrets to a successful PR campaign
www.onairpr.com



Direct download: radio-guy-119-mediarelease-crilley.mp3
Category: podcasts -- posted at: 3:42 PM
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I just returned from 5 days at Disney World in Florida.  And I was amazed by the people that come from all over the world too see the mouse! I realized Disney has built a brand that we don't even question.  We'll pay anything to get in and experience the magic kingdom.  Today's podcast is about selling yourself to the media like Disney.
Wayne Kelly
Direct download: radio-guy-118-disney.mp3
Category: podcasts -- posted at: 3:50 PM
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I'm fresh back from a month vacation and I'm wading through all the emails from people who have been trying to get on my radio show.  But after a month of not looking at any email, I have to say, I'm surprised at how many media releases don't grab me.  In fact, they are down right boring! So it's time for you to be drastic.  Be OVER the top!  Say something new that no-one else is saying!  At On Air Publicity, we're allergic to boring...and boring gets you nothing.  If you are not getting results, check your boring factor. There's your PR tip of the day.

Wayne Kelly
Direct download: radio-guy-117-boring.mp3
Category: podcasts -- posted at: 6:37 PM
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