I love Motivational Interviews!  I had this interview with Craig Miller, the Cake Coach.  How could you not pay attention to a man who says, you can have your cake and eat it too!  Sign me up!

Here's my interview with Craig Miller.

The Radio Guy,

Wayne Kelly

Here's the media release hook that Gene used to get media:

Rock legend Gene Simmons isn't shy about his love of the ladies. He proudly boasts more than 4,800 sexual encounters in his lifetime.

So it would seem that Simmons is perfectly suited to document the 'world's oldest profession.' As he puts it, "In good times and in bad times ladies of the night will always do well."

Simmons says he doesn't use prostitutes himself, but finds the subject fascinating. So much so, that he researched and wrote a new book devoted to the traditionally taboo topic. Simmons is about to start filming Season IV of his A & E reality series Gene Simmons Family Jewels and is involved in numerous creative and business ventures.

The latest book is Ladies of the Night: A Historical and Personal Perspective on the World's Oldest Profession.

Contact: PR details were here.

What I find surprising is that Gene actually had to write this.  I would have expected something simple like Gene's doing interviews call me...
But he didn't.  The reason is, Gene knows what he wants to talk about and what he wants to promote.  This media release puts you into the same mind frame as he is. 

My advice for you is follow the leaders in your industry. Learn what they do to be successful and then you follow suit. If you don't have a full PR team working for you...then just watch what the experts are doing. Watch Gene and Learn. That's your PR tip of the day.

Wayne Kelly

To get the 6 steps to creating a successful PR campaign, go to: www.onairpr.com

I have people who always ask me which list they should buy for media contacts.

My answer is—Don’t waste your money!  The power of your PR campaign is not in any list that you buy…it’s in the content and delivery style of your interview.  So what if you have an email for Seacrest or Larry King…It makes no difference at all.  The only people who really care about a list are newbies.  (These are people who are brand new to the PR game and want to try and get to as many shows as possible.)

The secret to a great PR game is…building up your brand and then getting the media calling you!  That’s it!  All the biggest shows on the planet will not book you just because you contacted them from some list. In fact, all of us media types use something that’s far more powerful than lists…and guess what it costs us?  $0.00 Yup! Not one cent!!

It’s called Google.  All you have to do is Google talk radio producers, or radio in Orlando, or Washington radio shows.  The lists will come pouring in.

PLUS, most lists are out of date before you ever get them.  People in radio are constantly on the move…so forget about the list.

So you want to contact a radio station.  What format are you going after?  Do you know what the demographics of that station are?  See, this is way more important than a list.

Is google too much work…then how about going to www.radiostationworld.com or www.radio-locator.com. Us “media types” use both those resources.  Now pull out a check and send $10 to Wayne Kelly 568-4155 Deep Lake Boundary Rd. Colville WA, 99114. Why send me money? Because I just saved you thousands of dollars.

If you must buy a list, there is only 1 that I do recommend. And I know it is updated regularly.  That would be http://www.sabahradioshows.com/ of 1001 radio contacts.  It’s a very reasonable price at $150. If you decide to buy it instead of sending me my $10…make sure you tell him Wayne Kelly sent you.

I’m in a mood to rant!  My radio show listeners are always excited when this happens because they know I am going to lose it on someone who’s done something stupid.

And today, I am bringing this to my Blog.

What is with people who claim to be experts?  Why don’t we have some kind of credibility police on the Internet?

I’m noticing some people are trying to pitch themselves as radio host pr’s…and yet they couldn’t get a job on a radio station unless their parents owned it!

It is cheating to say you are a radio host when you pay to play.

What’s pay to play?  You ask.

Anyone can walk into a radio station and pay for a block of advertising time and put on a radio show.  BUT this doesn’t make you a radio host…except for on the Internet.  If this was true, then because I have changed a flat tire, I am now a tire expert. Or because I repaired a fan, I’m an electrician. Or, because I changed oil in my car I am now a Mechanic…

I have listened to some of these people and I am absolutely amazed they can pitch themselves as hosts. They sound awful. They are not prepared. And their interviews sound fake. 

To me, a radio host is someone who is paid by a radio company. They have a dedicated air shift from 6-9am, 9-2pm, 2-7pm, 7-midnight, or midnight-6am.  If you host a show for 1 hour, once a week, or once a month, you are not a host!  You are an infomercial disguised as a host.

 So why am I so upset?  Because this is an insult to the guys who have worked so damn hard to build their radio brand for years.  Guys like Glenn Beck, Ryan Seacrest, Howard Stern, Jeff and Jer, Bro Jake, Mike Savage, Larry King, Regis Philbin…and the list goes on and on and on.

So where are the true PR experts?  Steve Allen, a PR wiz in LA, is legit. Jeff Crilley, ex TV reporter, is Legit. Joan Stewart, The publicity hound, is legit. Michele Anton, former producer of Dr. Laura, is Legit.  

So please do your homework when it comes to hiring someone on the internet....just cause Mom says you are the best, it doesn't make it reality.

Tomorrow I'll be back with some radio advice.

Thanks

Wayne Kelly

 

Today's interview is with Mr. Lance Puig a real estate investor.  I would even say he's more than just an investor, he's a guru. 

Lance  is a third generation real estate investor.  His family has been investing in real estate consistently since 1935.  Everything from ranches (23,000 acre ranch sold in 1896), medical office, shopping centers, multi-family, condos, raw land, single family homes…even an airport. 

His grandfather (A.J. Puig) was the largest developer of single family homes in San Antonio, Texas.

If anyone knows how to deal with the current real estate problem, it's Mr. Lance Puig.

Here's my interview with Lance...

For today’s podcast let’s talk about the power of a piggyback story. As radio host, this is one of the most important piece of your PR Puzzle. Why?  Because it makes you relevant to some current events story. My example today is something I saw on the news yesterday.

It said,
<em>
Wanna lose weight? Break out the pencil and paper. In a study, those
who kept track of all they ate and drank lost about twice as much
weight as those who did not keep track.</em>

To be completely honest with you…I am bored to tears doing any weight loss interviews because does anything really help?  If you want to lose weight, you can lose it…if you don’t really want to…then you will continually fail.  But anyway, this new study about tracking is a great common sense approach and it’s a fresh concept.  Even though, if you’ve ever worked out before, tracking your diet is a common practice.

So my advice is, take your fitness ideas and wrap them around this new study and I guarantee you will get media attention from every local radio, TV, and newspaper outlet. If it makes CNN, then all the small locals want to do a story for their local market.

That’s my publicity tip d’jour.
Wayne Kelly

To find out the 6 steps to getting free media publicity go to <a href="http://www.OnAirPr.com">www.OnAirPr.com</a>

I heard about Evan from Australia and thought...this is a story I just have to find out about. Evan was selling his life on ebay.  You got his car, house, job, clothes, furniture, everything.  He walked away with the clothes on his back.  So what's he doing now? www.100goals100weeks.com Here's our interview.

Wayne