Morning Radio Host and Media Relations Coach Wayne Kelly shows authors how to use the media for free publicity and what to do when you get 'On-Air' to drive traffic to your site for sign ups and sales.
Thursday Oct 16 the world lost a friend to cancer. I only spoke to Tremendous Jones once and it is an experience I will never forget. He granted me an interview...and I'm sharing it with you. Thank you for the inspiration Mr. Jones! This interview is taken from my www.52motivationalinterviews.com series. Wayne Kelly
I had a fun interview with Mark Berry the Little Love coach. He published his first book, Splatter Dating, to discuss the
difference between the "bookworm" and "worker bee" approaches to love. His 2nd
book project, a workbook and CDs combo, called The Action Dating Kit,
includes a 4-week guide to finding true love.
In 2001, Mark founded Love Kung Fu: Life Coaching, by gaining weekly
"coaching clients" who paid him for love advice. He continued to grow his client
base, providing unique insight and support to the lovelorn.
Thursday Oct 16 the world lost a friend to cancer. I only spoke to Tremendous Jones once and it is an experience I will never forget. He granted me an interview...and I'm sharing it with you. Thank you for the inspiration Mr. Jones! This interview is taken from my www.52motivationalinterviews.com series. Wayne Kelly
I had a fun interview with Mark Berry the Little Love coach. He published his first book, Splatter Dating, to discuss the
difference between the "bookworm" and "worker bee" approaches to love. His 2nd
book project, a workbook and CDs combo, called The Action Dating Kit,
includes a 4-week guide to finding true love.
In 2001, Mark founded Love Kung Fu: Life Coaching, by gaining weekly
"coaching clients" who paid him for love advice. He continued to grow his client
base, providing unique insight and support to the lovelorn.
Millions of
people dream of doing what they love and going into business for themselves.
There
are plenty of business and
motivational Guru's telling people to follow their passion to fame and fortune.
But the truth
is: Most will fail.
Mark T. Rafter,
speaker, highly successful entrepreneur and author of The Wealth Manifesto:
Transforming Your Life from Survive to Thrive can help listeners increase
their chances of success in business and investing by identifying their unique
talents and passions and matching those resources to a market niche that is
ready and willing to pay for their expertise.
Millions of
people dream of doing what they love and going into business for themselves.
There
are plenty of business and
motivational Guru's telling people to follow their passion to fame and fortune.
But the truth
is: Most will fail.
Mark T. Rafter,
speaker, highly successful entrepreneur and author of The Wealth Manifesto:
Transforming Your Life from Survive to Thrive can help listeners increase
their chances of success in business and investing by identifying their unique
talents and passions and matching those resources to a market niche that is
ready and willing to pay for their expertise.
Millions of
people dream of doing what they love and going into business for themselves.
There
are plenty of business and
motivational Guru's telling people to follow their passion to fame and fortune.
But the truth
is: Most will fail.
Mark T. Rafter,
speaker, highly successful entrepreneur and author of The Wealth Manifesto:
Transforming Your Life from Survive to Thrive can help listeners increase
their chances of success in business and investing by identifying their unique
talents and passions and matching those resources to a market niche that is
ready and willing to pay for their expertise.
If you would like to learn more about Mark or his programs, stop by his
website at www.MarkRafter.com
While the media likes to show crisis on TV during hard
financial times, millions of people and businesses are having their best months
ever!Let other people moan about the
state of the economy while you leverage highly effective success strategies
that catapult your business ahead of your competition.
Coming up this weekend, Wendy and Wayne are both featured speakers at The Authors Marketing Summit in Charleston South Carolina. Before you head off to a seminar or conference we always recommend you do some homework.
I had an interview booked with a Shel Busey, who is a Canadian Guru when it comes to home repairs. The interview was scheduled at 8am. I called and got the wrong number. I called again...and still the wrong number. I thought oops, we've been promo'ing Shel coming on the show for the past 2 hours...what now. Luckily, Shel is a pro! Listen to what happened...
My friend Jeff Crilley has been a great resource for my radio show recently. He doesn't even bother pitching me guests that don't fit my personality or my demo. His PR clients are exactly what I am looking for. Now don't let him hear this podcast cause his head will explode and then I won't be able to call him anymore because he'll be far too big for the Radio Guy! Haha!
Listen to the podcast to hear how he does it. Wayne Kelly the Radio Guy
Get the 6 secrets to a successful PR campaign www.onairpr.com
I just returned from 5 days at Disney World in Florida. And I was amazed by the people that come from all over the world too see the mouse! I realized Disney has built a brand that we don't even question. We'll pay anything to get in and experience the magic kingdom. Today's podcast is about selling yourself to the media like Disney. Wayne Kelly
I'm fresh back from a month vacation and I'm wading through all the emails from people who have been trying to get on my radio show. But after a month of not looking at any email, I have to say, I'm surprised at how many media releases don't grab me. In fact, they are down right boring! So it's time for you to be drastic. Be OVER the top! Say something new that no-one else is saying! At On Air Publicity, we're allergic to boring...and boring gets you nothing. If you are not getting results, check your boring factor. There's your PR tip of the day.
I love Motivational Interviews! I had
this interview with Craig Miller, the Cake Coach. How could you not
pay attention to a man who says, you can have your cake and eat it
too! Sign me up!
Today I was emailed a media release for
Gene Simmons...yes the legend of Kiss, and Family Jewels on TV to be on my radio show.
Here's the media release hook that
Gene used to get media:
Rock legend Gene Simmons isn't shy
about his love of the ladies. He proudly boasts more than 4,800 sexual
encounters in his lifetime.
So it would seem that Simmons is
perfectly suited to document the 'world's oldest profession.' As he puts it,
"In good times and in bad times ladies of the night will always do
well."
Simmons says he doesn't use
prostitutes himself, but finds the subject fascinating. So much so, that he
researched and wrote a new book devoted to the traditionally taboo topic.
Simmons is about to start filming Season IV of his A & E reality series Gene
Simmons Family Jewels and is involved in numerous creative and business
ventures.
The latest book is Ladies of
the Night: A Historical and Personal Perspective on the World's Oldest Profession.
Contact: PR details were here.
What I find surprising is that Gene actually had to write
this. I would have expected something simple like Gene's doing interviews
call me... But he didn't. The reason is, Gene knows what he wants to talk about and what he wants to promote. This media release puts you into the same mind frame as he is.
My advice for you is follow the leaders in your industry. Learn what they do to be successful and then you follow suit. If you don't have a full PR team working for you...then just watch what the experts are doing. Watch Gene and Learn. That's your PR tip of the day.
Wayne Kelly
To get the 6 steps to creating a successful PR campaign, go to: www.onairpr.com
I have people who always ask me which list they should buy
for media contacts.
My answer is—Don’t waste your money!The power of your PR campaign is not in any
list that you buy…it’s in the content and delivery style of your interview.So what if you have an email for Seacrest or
Larry King…It makes no difference at all.The only people who really care about a list are newbies.(These are people who are brand new to the PR
game and want to try and get to as many shows as possible.)
The secret to a great PR game is…building up your brand and
then getting the media calling you!That’s it!All the biggest shows
on the planet will not book you just because you contacted them from some list.
In fact, all of us media types use something that’s far more powerful than
lists…and guess what it costs us?$0.00
Yup! Not one cent!!
It’s called Google.All you have to do is Google talk radio producers, or radio in Orlando,
or Washington radio shows.The lists will come pouring in.
PLUS, most lists are out of date before you ever get
them.People in radio are constantly on
the move…so forget about the list.
So you want to contact a radio station.What format are you going after?Do you know what the demographics of that
station are?See, this is way more
important than a list.
Is google too much work…then how about going to www.radiostationworld.com or www.radio-locator.com. Us “media
types” use both those resources.Now
pull out a check and send $10 to Wayne Kelly 568-4155 Deep Lake Boundary Rd.
Colville WA, 99114. Why send me money? Because I just saved you thousands of
dollars.
If you must buy a list, there is only 1 that I do recommend.
And I know it is updated regularly.That
would be http://www.sabahradioshows.com/ of 1001 radio contacts.It’s a very reasonable price at $150. If you
decide to buy it instead of sending me my $10…make sure you tell him Wayne
Kelly sent you.
Oh, before I go, if you want to understand demographics,
what shows and producers really want in an interview, how to drive people to
your website after the interview, and all the insider secrets to radio
publicity, go to www.onairpublicity.com/buyebook.html Thanks Wayne Kelly The Radio Guy
I’m in a mood to rant!My radio show listeners are always excited when this happens because
they know I am going to lose it on someone who’s done something stupid.
And today, I am bringing this to my Blog.
What is with people who claim to be experts?Why don’t we have some kind of credibility
police on the Internet?
I’m noticing some people are trying to pitch themselves as
radio host pr’s…and yet they couldn’t get a job on a radio station unless their
parents owned it!
It is cheating to say you are a radio host when you pay to
play.
What’s pay to play?You ask.
Anyone can walk into a radio station and pay for a block of
advertising time and put on a radio show.BUT this doesn’t make you a radio host…except for on the Internet.If this was true, then because I have changed
a flat tire, I am now a tire expert. Or because I repaired a fan, I’m an
electrician. Or, because I changed oil in my car I am now a Mechanic…
I have listened to some of these people and I am absolutely
amazed they can pitch themselves as hosts. They sound awful. They are not
prepared. And their interviews sound fake.
To me, a radio host is someone who is paid by a radio
company. They have a dedicated air shift from 6-9am, 9-2pm, 2-7pm, 7-midnight,
or midnight-6am.If you host a show for
1 hour, once a week, or once a month, you are not a host!You are an infomercial disguised as a host.
So why am I so upset?Because this is an insult to the guys who have worked so damn hard to
build their radio brand for years.Guys
like Glenn Beck, Ryan Seacrest, Howard Stern, Jeff and Jer, Bro Jake, Mike
Savage, Larry King, Regis Philbin…and the list goes on and on and on.
So where are the true PR experts?Steve Allen, a PR wiz in LA, is legit. Jeff
Crilley, ex TV reporter, is Legit. Joan Stewart, The publicity hound, is legit.
Michele Anton, former producer of Dr. Laura, is Legit.
So please do your homework when it comes to hiring someone on the internet....just cause Mom says you are the best, it doesn't make it reality.
Today's interview is with Mr. Lance Puig a real estate investor. I
would even say he's more than just an investor, he's a guru.
Lance is a third generation
real estate investor.His family has
been investing in real estate consistently since
1935. Everything from ranches (23,000 acre ranch sold in 1896),
medical office, shopping centers, multi-family, condos, raw land, single family
homes…even an airport.
His grandfather (A.J. Puig) was the largest developer of single family homes in
San Antonio, Texas.
If anyone knows how to deal with the current real estate problem, it's Mr. Lance Puig.
Are you planning on launching your
media campaign this fall? If so, let me tell you why it’s important to start
NOW!
Book publishers say that the fall is the hottest time of year for book
sales. So it makes sense for you get on the radio and tell millions of people
how your book is a great addition to their libraries. Here’s the only problem
with your plan.
The fall is also ratings time for radio stations. This is when
stations pull out all the stops and try to create the best radio to pull in the
most listeners. The higher the stations are in ratings, the more money they can
charge for advertising. So hosts and producers will not take a chance on any new
interviews unless they are proven to be a great guest.
The way to get around this is to
start now. Summer is a great time for you to get media attention! Think of
this time as your audition. If they like you, maybe you’ll get a ton of
f..r..ee publicity for your book, product, or business. BUT I do have 1 warning.
Make sure you know how to do a great interview! The best topic with the best
written media release won’t save you if the interview sucks.
Starting Tuesday
July 15th, I will be teaching a 3-part course on getting ready for
interviews. Let me show you how to be 100% ready to impress producers, hosts,
and listeners. Get details at:www.onairpublicity.com/programs.shtml
For today’s podcast let’s talk about the power of a piggyback story. As radio host, this is one of the most important piece of your PR Puzzle. Why? Because it makes you relevant to some current events story. My example today is something I saw on the news yesterday.
It said, <em> Wanna lose weight? Break out the pencil and paper. In a study, those who kept track of all they ate and drank lost about twice as much weight as those who did not keep track.</em>
To be completely honest with you…I am bored to tears doing any weight loss interviews because does anything really help? If you want to lose weight, you can lose it…if you don’t really want to…then you will continually fail. But anyway, this new study about tracking is a great common sense approach and it’s a fresh concept. Even though, if you’ve ever worked out before, tracking your diet is a common practice.
So my advice is, take your fitness ideas and wrap them around this new study and I guarantee you will get media attention from every local radio, TV, and newspaper outlet. If it makes CNN, then all the small locals want to do a story for their local market.
That’s my publicity tip d’jour. Wayne Kelly
To find out the 6 steps to getting free media publicity go to <a href="http://www.OnAirPr.com">www.OnAirPr.com</a>
I heard about Evan from Australia and thought...this is a story I
just have to find out about. Evan was selling his life on ebay. You
got his car, house, job, clothes, furniture, everything. He walked
away with the clothes on his back. So what's he doing now? www.100goals100weeks.com Here's our interview.
Traditional media meets new
media and the result is powerful!...Today I saw a huge example of
just that...with an amazing story about how the power of youtube helped Jimmy
Kimmel.
His late night ABC show has
been renewed through 2010. Jimmy Kimmel Live! debuted in 2003 and has
seen a recent surge in popularity following the release of videos featuring
Kimmel and girlfriend Sarah Silverman confessing their faux infidelities
with best friends Matt Damon and Ben Affleck. Now if you haven’t
seen these videos, I have to say they were brilliant. ***Beware - they use the
F word*** These videos and news about Jimmy solidify the point…media and PR is
now intertwined between traditional media (radio, tv, and magazine) and new
media (blogs, podcasts, and online video portals). So it’s time to start making
videos and making yourself the local online celebrity in your
field.
Wednesday with Wendy and Wayne is the empress of PR and the Radio guy talking about PR strategies that work. In this episode we discuss the release of the movie Sex in the City.
When doing a radio interview, you have 2 must follow rules. Entertain and Educate. When I say entertain, I don't mean that you have to be funny or comical but you need to speak with passion. Speak with the passion of a new parent talking about their new baby. Educate simple means tell us something that we can learn from.
Yesterday I interviewed Peggy McColl about her latest book, The 21 Distinctions of Wealth. She did everything right including saying the name of her book when the opportunity arose.
My copy is in the mail and I can't wait to read every word and put it into action...that's the power of a great interview. Wayne Kelly
Last week on my radio show,
we got into a discussion on who has more anxiety, men or women.My co-host Jayne said women cause they have
to carry the world and deal with men.I say
it’s men but we just don’t talk about it.It was 3 hours of radio interaction with my listeners when a Life Coach
called out of the blue and gave us a kick in the pants. Listen to how He got f.r.e.e radio publicity - and listen to how he ends the interview
making sure he’ll get invited back again!
The gauge of a successful guest is if you light up the phones or not.
Nothing excites me more than when the phones start ringing
after an interview on my radio show. This is exactly what happened after Dr. Cindy Brown
finished her interview on why men cheat.
I know that listeners only catch a few words of an interview because they are busy getting kids ready for school or they are driving to work...whatever people do in the morning...so they missed her saying few times that
communication is important and the success of a relationship it's not just about the women or the men.
Then she mentioned a couple things women can do to help
their relationship...and I knew my female listeners were going to have something
to say about it.
(But Cindy, all us guys think you're the
best!!!!)
I was very impressed talking to an up and comer named Jeremy Fisher. He has this great song called High School and he was just nominated for a Juno award (which is the Canadian Grammy). I had no idea how this interview was going to go...but he really cracked me up. I had a ton of calls asking when he was coming to town, cause listners liked him. He used humour and it worked.
Being a radio host and media coach, I pay very close attention to what makes a great interview. In particular, do I get a good vibe during the interview. I have been interviewing the Gabby Cabby from New York for almost 8 years now. I even took my radio show on the road once and broadcast from his cab. Listen to the feeling and vibe the Gabby Cabby gives off in this interview. He always has an opinion and never sits on the fence. This is a key to being a great interview. Enjoy my interview with Peter Franklin, the Gabby Cabby, from www.gabby.com
I locked myself away in hiding for a month as I re-did 3 websites...and today I am proud to share them with you.
www.onairpublicity.com has been
redone to become a great resource site with past teleclasses up and even a
draw in the Free Tips section.Many
thanks to Sherman Hu of www.shermanlive.com for helping me
create a site I absolutely LOVE!!!
www.52motivationalinterviews.com
is a site dedicated to 52 interviews that changed my life as an
entrepreneur!I listened to these
interviews to build my confidence as I switched from paycheck to self
employed with a successful media coaching business.My goal is to raise a Million for
Alzheimer’s research.This disease
has robbed a few of my family members of themselves.
www.MyRadioGuests.com is an
amazing resource site for the media and anyone who does interviews.If you are looking for guests for your
teleclasses, podcasts, or radio shows, you can checkout each guest before
you book them.You can listen to
how they sound… \then just follow the interview roadmap as it is already laid
out so you will sound amazing!!!(If you want to be featured on this site, email me)
Now it comes to promotion and Publicity!
I am not just a preacher of Radio Publicity, I am also a user. Radio and interview opportunities are the fastest way to spread the message about anything I do.
I start doing interviews. And it is so amazing that once you commit to doing interviews, there is no shortage of opportunities. And if you know how to be a great interview…even more interviews will flock in.
I am now at 5 interviews and I have sold product, plus made some great JV partners that will definitely make money. Also I have booked 3 more teleclasses with some big names to talk about Radio Publicity and Motivation.
When I book interviews, I always deliver great content and offer to make everything as painless as possible for the interviewer.
This makes all the difference in the world to your success. If you want me to do a teleseminar for your list or group, email me and let’s make it happen. I plan on doing 200 interviews this year. And If I can do it…you can do it.
I look forward to working with you in 2008! Wayne Kelly
While the media likes to show crisis on TV during hard
financial times, millions of people and businesses are having their best months
ever!Let other people moan about the
state of the economy while you leverage highly effective success strategies
that catapult your business ahead of your competition.
Coming up this weekend, Wendy and Wayne are both featured speakers at The Authors Marketing Summit in Charleston South Carolina. Before you head off to a seminar or conference we always recommend you do some homework.
I had an interview booked with a Shel Busey, who is a Canadian Guru when it comes to home repairs. The interview was scheduled at 8am. I called and got the wrong number. I called again...and still the wrong number. I thought oops, we've been promo'ing Shel coming on the show for the past 2 hours...what now. Luckily, Shel is a pro! Listen to what happened...
My friend Jeff Crilley has been a great resource for my radio show recently. He doesn't even bother pitching me guests that don't fit my personality or my demo. His PR clients are exactly what I am looking for. Now don't let him hear this podcast cause his head will explode and then I won't be able to call him anymore because he'll be far too big for the Radio Guy! Haha!
Listen to the podcast to hear how he does it. Wayne Kelly the Radio Guy
Get the 6 secrets to a successful PR campaign www.onairpr.com
I just returned from 5 days at Disney World in Florida. And I was amazed by the people that come from all over the world too see the mouse! I realized Disney has built a brand that we don't even question. We'll pay anything to get in and experience the magic kingdom. Today's podcast is about selling yourself to the media like Disney. Wayne Kelly
I'm fresh back from a month vacation and I'm wading through all the emails from people who have been trying to get on my radio show. But after a month of not looking at any email, I have to say, I'm surprised at how many media releases don't grab me. In fact, they are down right boring! So it's time for you to be drastic. Be OVER the top! Say something new that no-one else is saying! At On Air Publicity, we're allergic to boring...and boring gets you nothing. If you are not getting results, check your boring factor. There's your PR tip of the day.
I love Motivational Interviews! I had
this interview with Craig Miller, the Cake Coach. How could you not
pay attention to a man who says, you can have your cake and eat it
too! Sign me up!
Today I was emailed a media release for
Gene Simmons...yes the legend of Kiss, and Family Jewels on TV to be on my radio show.
Here's the media release hook that
Gene used to get media:
Rock legend Gene Simmons isn't shy
about his love of the ladies. He proudly boasts more than 4,800 sexual
encounters in his lifetime.
So it would seem that Simmons is
perfectly suited to document the 'world's oldest profession.' As he puts it,
"In good times and in bad times ladies of the night will always do
well."
Simmons says he doesn't use
prostitutes himself, but finds the subject fascinating. So much so, that he
researched and wrote a new book devoted to the traditionally taboo topic.
Simmons is about to start filming Season IV of his A & E reality series Gene
Simmons Family Jewels and is involved in numerous creative and business
ventures.
The latest book is Ladies of
the Night: A Historical and Personal Perspective on the World's Oldest Profession.
Contact: PR details were here.
What I find surprising is that Gene actually had to write
this. I would have expected something simple like Gene's doing interviews
call me... But he didn't. The reason is, Gene knows what he wants to talk about and what he wants to promote. This media release puts you into the same mind frame as he is.
My advice for you is follow the leaders in your industry. Learn what they do to be successful and then you follow suit. If you don't have a full PR team working for you...then just watch what the experts are doing. Watch Gene and Learn. That's your PR tip of the day.
Wayne Kelly
To get the 6 steps to creating a successful PR campaign, go to: www.onairpr.com
I have people who always ask me which list they should buy
for media contacts.
My answer is—Don’t waste your money!The power of your PR campaign is not in any
list that you buy…it’s in the content and delivery style of your interview.So what if you have an email for Seacrest or
Larry King…It makes no difference at all.The only people who really care about a list are newbies.(These are people who are brand new to the PR
game and want to try and get to as many shows as possible.)
The secret to a great PR game is…building up your brand and
then getting the media calling you!That’s it!All the biggest shows
on the planet will not book you just because you contacted them from some list.
In fact, all of us media types use something that’s far more powerful than
lists…and guess what it costs us?$0.00
Yup! Not one cent!!
It’s called Google.All you have to do is Google talk radio producers, or radio in Orlando,
or Washington radio shows.The lists will come pouring in.
PLUS, most lists are out of date before you ever get
them.People in radio are constantly on
the move…so forget about the list.
So you want to contact a radio station.What format are you going after?Do you know what the demographics of that
station are?See, this is way more
important than a list.
Is google too much work…then how about going to www.radiostationworld.com or www.radio-locator.com. Us “media
types” use both those resources.Now
pull out a check and send $10 to Wayne Kelly 568-4155 Deep Lake Boundary Rd.
Colville WA, 99114. Why send me money? Because I just saved you thousands of
dollars.
If you must buy a list, there is only 1 that I do recommend.
And I know it is updated regularly.That
would be http://www.sabahradioshows.com/ of 1001 radio contacts.It’s a very reasonable price at $150. If you
decide to buy it instead of sending me my $10…make sure you tell him Wayne
Kelly sent you.
Oh, before I go, if you want to understand demographics,
what shows and producers really want in an interview, how to drive people to
your website after the interview, and all the insider secrets to radio
publicity, go to www.onairpublicity.com/buyebook.html Thanks Wayne Kelly The Radio Guy
I’m in a mood to rant!My radio show listeners are always excited when this happens because
they know I am going to lose it on someone who’s done something stupid.
And today, I am bringing this to my Blog.
What is with people who claim to be experts?Why don’t we have some kind of credibility
police on the Internet?
I’m noticing some people are trying to pitch themselves as
radio host pr’s…and yet they couldn’t get a job on a radio station unless their
parents owned it!
It is cheating to say you are a radio host when you pay to
play.
What’s pay to play?You ask.
Anyone can walk into a radio station and pay for a block of
advertising time and put on a radio show.BUT this doesn’t make you a radio host…except for on the Internet.If this was true, then because I have changed
a flat tire, I am now a tire expert. Or because I repaired a fan, I’m an
electrician. Or, because I changed oil in my car I am now a Mechanic…
I have listened to some of these people and I am absolutely
amazed they can pitch themselves as hosts. They sound awful. They are not
prepared. And their interviews sound fake.
To me, a radio host is someone who is paid by a radio
company. They have a dedicated air shift from 6-9am, 9-2pm, 2-7pm, 7-midnight,
or midnight-6am.If you host a show for
1 hour, once a week, or once a month, you are not a host!You are an infomercial disguised as a host.
So why am I so upset?Because this is an insult to the guys who have worked so damn hard to
build their radio brand for years.Guys
like Glenn Beck, Ryan Seacrest, Howard Stern, Jeff and Jer, Bro Jake, Mike
Savage, Larry King, Regis Philbin…and the list goes on and on and on.
So where are the true PR experts?Steve Allen, a PR wiz in LA, is legit. Jeff
Crilley, ex TV reporter, is Legit. Joan Stewart, The publicity hound, is legit.
Michele Anton, former producer of Dr. Laura, is Legit.
So please do your homework when it comes to hiring someone on the internet....just cause Mom says you are the best, it doesn't make it reality.
Today's interview is with Mr. Lance Puig a real estate investor. I
would even say he's more than just an investor, he's a guru.
Lance is a third generation
real estate investor.His family has
been investing in real estate consistently since
1935. Everything from ranches (23,000 acre ranch sold in 1896),
medical office, shopping centers, multi-family, condos, raw land, single family
homes…even an airport.
His grandfather (A.J. Puig) was the largest developer of single family homes in
San Antonio, Texas.
If anyone knows how to deal with the current real estate problem, it's Mr. Lance Puig.
Are you planning on launching your
media campaign this fall? If so, let me tell you why it’s important to start
NOW!
Book publishers say that the fall is the hottest time of year for book
sales. So it makes sense for you get on the radio and tell millions of people
how your book is a great addition to their libraries. Here’s the only problem
with your plan.
The fall is also ratings time for radio stations. This is when
stations pull out all the stops and try to create the best radio to pull in the
most listeners. The higher the stations are in ratings, the more money they can
charge for advertising. So hosts and producers will not take a chance on any new
interviews unless they are proven to be a great guest.
The way to get around this is to
start now. Summer is a great time for you to get media attention! Think of
this time as your audition. If they like you, maybe you’ll get a ton of
f..r..ee publicity for your book, product, or business. BUT I do have 1 warning.
Make sure you know how to do a great interview! The best topic with the best
written media release won’t save you if the interview sucks.
Starting Tuesday
July 15th, I will be teaching a 3-part course on getting ready for
interviews. Let me show you how to be 100% ready to impress producers, hosts,
and listeners. Get details at:www.onairpublicity.com/programs.shtml
For today’s podcast let’s talk about the power of a piggyback story. As radio host, this is one of the most important piece of your PR Puzzle. Why? Because it makes you relevant to some current events story. My example today is something I saw on the news yesterday.
It said, <em> Wanna lose weight? Break out the pencil and paper. In a study, those who kept track of all they ate and drank lost about twice as much weight as those who did not keep track.</em>
To be completely honest with you…I am bored to tears doing any weight loss interviews because does anything really help? If you want to lose weight, you can lose it…if you don’t really want to…then you will continually fail. But anyway, this new study about tracking is a great common sense approach and it’s a fresh concept. Even though, if you’ve ever worked out before, tracking your diet is a common practice.
So my advice is, take your fitness ideas and wrap them around this new study and I guarantee you will get media attention from every local radio, TV, and newspaper outlet. If it makes CNN, then all the small locals want to do a story for their local market.
That’s my publicity tip d’jour. Wayne Kelly
To find out the 6 steps to getting free media publicity go to <a href="http://www.OnAirPr.com">www.OnAirPr.com</a>
I heard about Evan from Australia and thought...this is a story I
just have to find out about. Evan was selling his life on ebay. You
got his car, house, job, clothes, furniture, everything. He walked
away with the clothes on his back. So what's he doing now? www.100goals100weeks.com Here's our interview.
Traditional media meets new
media and the result is powerful!...Today I saw a huge example of
just that...with an amazing story about how the power of youtube helped Jimmy
Kimmel.
His late night ABC show has
been renewed through 2010. Jimmy Kimmel Live! debuted in 2003 and has
seen a recent surge in popularity following the release of videos featuring
Kimmel and girlfriend Sarah Silverman confessing their faux infidelities
with best friends Matt Damon and Ben Affleck. Now if you haven’t
seen these videos, I have to say they were brilliant. ***Beware - they use the
F word*** These videos and news about Jimmy solidify the point…media and PR is
now intertwined between traditional media (radio, tv, and magazine) and new
media (blogs, podcasts, and online video portals). So it’s time to start making
videos and making yourself the local online celebrity in your
field.
Wednesday with Wendy and Wayne is the empress of PR and the Radio guy talking about PR strategies that work. In this episode we discuss the release of the movie Sex in the City.
When doing a radio interview, you have 2 must follow rules. Entertain and Educate. When I say entertain, I don't mean that you have to be funny or comical but you need to speak with passion. Speak with the passion of a new parent talking about their new baby. Educate simple means tell us something that we can learn from.
Yesterday I interviewed Peggy McColl about her latest book, The 21 Distinctions of Wealth. She did everything right including saying the name of her book when the opportunity arose.
My copy is in the mail and I can't wait to read every word and put it into action...that's the power of a great interview. Wayne Kelly
Last week on my radio show,
we got into a discussion on who has more anxiety, men or women.My co-host Jayne said women cause they have
to carry the world and deal with men.I say
it’s men but we just don’t talk about it.It was 3 hours of radio interaction with my listeners when a Life Coach
called out of the blue and gave us a kick in the pants. Listen to how He got f.r.e.e radio publicity - and listen to how he ends the interview
making sure he’ll get invited back again!
The gauge of a successful guest is if you light up the phones or not.
Nothing excites me more than when the phones start ringing
after an interview on my radio show. This is exactly what happened after Dr. Cindy Brown
finished her interview on why men cheat.
I know that listeners only catch a few words of an interview because they are busy getting kids ready for school or they are driving to work...whatever people do in the morning...so they missed her saying few times that
communication is important and the success of a relationship it's not just about the women or the men.
Then she mentioned a couple things women can do to help
their relationship...and I knew my female listeners were going to have something
to say about it.
(But Cindy, all us guys think you're the
best!!!!)
I was very impressed talking to an up and comer named Jeremy Fisher. He has this great song called High School and he was just nominated for a Juno award (which is the Canadian Grammy). I had no idea how this interview was going to go...but he really cracked me up. I had a ton of calls asking when he was coming to town, cause listners liked him. He used humour and it worked.
Being a radio host and media coach, I pay very close attention to what makes a great interview. In particular, do I get a good vibe during the interview. I have been interviewing the Gabby Cabby from New York for almost 8 years now. I even took my radio show on the road once and broadcast from his cab. Listen to the feeling and vibe the Gabby Cabby gives off in this interview. He always has an opinion and never sits on the fence. This is a key to being a great interview. Enjoy my interview with Peter Franklin, the Gabby Cabby, from www.gabby.com
I locked myself away in hiding for a month as I re-did 3 websites...and today I am proud to share them with you.
www.onairpublicity.com has been
redone to become a great resource site with past teleclasses up and even a
draw in the Free Tips section.Many
thanks to Sherman Hu of www.shermanlive.com for helping me
create a site I absolutely LOVE!!!
www.52motivationalinterviews.com
is a site dedicated to 52 interviews that changed my life as an
entrepreneur!I listened to these
interviews to build my confidence as I switched from paycheck to self
employed with a successful media coaching business.My goal is to raise a Million for
Alzheimer’s research.This disease
has robbed a few of my family members of themselves.
www.MyRadioGuests.com is an
amazing resource site for the media and anyone who does interviews.If you are looking for guests for your
teleclasses, podcasts, or radio shows, you can checkout each guest before
you book them.You can listen to
how they sound… \then just follow the interview roadmap as it is already laid
out so you will sound amazing!!!(If you want to be featured on this site, email me)
Now it comes to promotion and Publicity!
I am not just a preacher of Radio Publicity, I am also a user. Radio and interview opportunities are the fastest way to spread the message about anything I do.
I start doing interviews. And it is so amazing that once you commit to doing interviews, there is no shortage of opportunities. And if you know how to be a great interview…even more interviews will flock in.
I am now at 5 interviews and I have sold product, plus made some great JV partners that will definitely make money. Also I have booked 3 more teleclasses with some big names to talk about Radio Publicity and Motivation.
When I book interviews, I always deliver great content and offer to make everything as painless as possible for the interviewer.
This makes all the difference in the world to your success. If you want me to do a teleseminar for your list or group, email me and let’s make it happen. I plan on doing 200 interviews this year. And If I can do it…you can do it.
I look forward to working with you in 2008! Wayne Kelly
The Wayne and Jayne radio show waking up the interior of BC!
