By now you know I am a radio host who interviews dozens of people every week on my radio show.

Every week I keep my eyes open for an effective media release.  Why this one caught my eye is because I could see it on many different styles of radio shows.  It can be for the busy mom market...or the single men market...or the new college student market.

Here it is:

Shhhhhhhh.... don't tell anyone but there's a helpful site on the Internet that crawls the web to find recipes based on what's in your kitchen right now. That's right -- based on what's stashed in your fridge and in the corners of your cabinets. The name? Supercook.com, and it has a database of 250,000 recipes.

Supercook locates recipes on the web and then tells you exactly how many recipes you can make altogether, broken down into 'Starters,' 'Entrees,' and 'Dessert' categories. All you have to do is simply list all the ingredients you have.

It will also suggest other recipes that need one or two additional ingredients if you're willing to dash off to the corner store.


Contact Assaf Rozenblatt at:

Keep tuning in for other samples that I think do a great job of grabbing the eye of the media!
Wayne Kelly
The Radio Guy
 

An On-Air Tele-Seminar with the Creator of Star War's R2-D2 This Tuesday Nov 27, 2007 .

I am honored to bring you an amazing Tele-seminar with Mr. Tony Dyson.

You'll learn how Tony Dyson (The man who built R2-D2 for Star Wars) became the "Self Promotional Coach" for our next generation of Authors.

Get all the Details at http://www.onairpublicity.com/tony.html

Wayne Kelly

Today's podcast is about grabbing opportunities. If you want to become a household name as the expert in your field, you are going to have to say yes.  Yes to helping out at conferences. Yes to speaking to small groups. Yes to opportunities you can't even see.

www.WendyandWayne.com

Everytime us radio hosts book a radio guest, we never know exactly how things will go with the guest when we are on air.  Here is a wonderful surprise interview with Sondra Lowell the creator of boring films to put you to sleep.  www.filmsleepy.com She called us at the Wayne and Jayne show...here's the interview.

Wayne Kelly

Being a radio host, I get the opportunity to talk about any topic I feel like talking about.  I have found that the best way to really connect with my audience is to discuss the everyday topics that everyone can relate to.  This is the secret to great interviews...be relatable to the audience and feel free to make em laugh.

Wayne Kelly

The Radio Guy!

www.onairpublicity.com

 

I find seminars are great for meeting like minded people.  In fact, Wendy and Wayne met at a Speakers conference in Sept 2003 and have been working together ever since.  Listen to our podcast on surviving your next seminar adventure.
Wendy and Wayne

In this edition of Wednesdays with Wendy & Wayne we share a very sad story about a woman who called the radio station trying to get publicity for her new book.

I wish I could tell you this call was an exception, but calls like this happen almost weekly, and most authors don't even know that they are doing something wrong.  Listen to this podcast now, because if you make this same mistake...you could get banned from media forever!

Wendy and Wayne

Come on, I dare you to guess where I found guest.
No I wasn't pitched by a PR firm.
No, it wasn't a long distance relative.
No, I didn't even think of the topic

Do you give up?

Well, it was on Youtube.ca
Listen to the podcast for more details.

www.onairpublicity.com/blog

Wayne Kelly
The Radio Guy

 I'm the radio guy with another example of the new way of doing media
releases.  They used to be called press releases but that term implies
printing press, so I stress calling it a media release so you can use it
for radio, TV, print, podcasts, and blogs

Here's the media release I just received from Tim Ferris...
and you know he only works with the best...

********************************************

Ferris is the author of the New York Times bestseller "The
4-Hour Workweek: Escape 9-5, Live Anywhere and Join the New
Rich." This Princeton University guest lecturer will explain how
you can make the four-hour workweek a reality--whether you work
for yourself or someone else.

Ferris says you can enjoy the luxury of doing your own version
of what he does: ski in the Andes, race motorcycles in Europe,
scuba dive in Panama and dance tango in Buenos Aires. Ferris has
been featured in the New York Times, National Geographic
Traveler, Maxim and other publications. He runs a multinational
firm from wireless locations worldwide, has been a world record
holder in tango, a national champion in kickboxing, and an actor
on a hit television series in Hong Kong.

Arrange this interview through Campbell Wharton:222-222-2222
Or send mailto:

*******************************************

If you are pitching an interview to the media, make sure you know what
the media really wants.  Don't blow an opportunity.  Learn the right way
to get booked on media all over the planet at:

http:www.onairpublicity.com/buyebook.html

Thanks
Wayne Kelly
The Radio Guy

I love sharing media coaching tips on this podcast but today I want to share a bit of the Wayne and Jayne show.  Here's a 2 minute snippet of what I do in a typical morning.

Wayne Kelly

People often forget that the most import piece in your publicity puzzle is people.  Treat everyone well and you will stand out.  Isn't it said that we even have to talk about treating people well.  You'd be amazed at the number of people who contact a producer and come across like the media owes them something because they just released a new book.

Listen to Wendy and Wayne's Tip of the week on relationships.

Click to Learn more about Wendy and Wayne

When it comes to doing a successful interview, prep work is key!
Susan Reid wanted an interview for her website so she contacted me.
She studied my On Air Publicity Interview Manual, She created a media release and media page from my easy top follow samples and our first interview was a home run.

If she didn't study and just decided to wing it, I can guarantee it wouldn't have been so smooth.

Take a listen to a first time interview by Susan Reid.
Wayne Kelly

PS: To book your interview just like Susan,
http://www.onairpublicity.com/interviewu.html