By now you know I am a radio host who interviews dozens of people every week on my radio show.

Every week I keep my eyes open for an effective media release.  Why this one caught my eye is because I could see it on many different styles of radio shows.  It can be for the busy mom market...or the single men market...or the new college student market.

Here it is:

Shhhhhhhh.... don't tell anyone but there's a helpful site on the Internet that crawls the web to find recipes based on what's in your kitchen right now. That's right -- based on what's stashed in your fridge and in the corners of your cabinets. The name? Supercook.com, and it has a database of 250,000 recipes.

Supercook locates recipes on the web and then tells you exactly how many recipes you can make altogether, broken down into 'Starters,' 'Entrees,' and 'Dessert' categories. All you have to do is simply list all the ingredients you have.

It will also suggest other recipes that need one or two additional ingredients if you're willing to dash off to the corner store.


Contact Assaf Rozenblatt at:

Keep tuning in for other samples that I think do a great job of grabbing the eye of the media!
Wayne Kelly
The Radio Guy
 

An On-Air Tele-Seminar with the Creator of Star War's R2-D2 This Tuesday Nov 27, 2007 .

I am honored to bring you an amazing Tele-seminar with Mr. Tony Dyson.

You'll learn how Tony Dyson (The man who built R2-D2 for Star Wars) became the "Self Promotional Coach" for our next generation of Authors.

Get all the Details at http://www.onairpublicity.com/tony.html

Wayne Kelly

Today's podcast is about grabbing opportunities. If you want to become a household name as the expert in your field, you are going to have to say yes.  Yes to helping out at conferences. Yes to speaking to small groups. Yes to opportunities you can't even see.

www.WendyandWayne.com

Everytime us radio hosts book a radio guest, we never know exactly how things will go with the guest when we are on air.  Here is a wonderful surprise interview with Sondra Lowell the creator of boring films to put you to sleep.  www.filmsleepy.com She called us at the Wayne and Jayne show...here's the interview.

Wayne Kelly

Being a radio host, I get the opportunity to talk about any topic I feel like talking about.  I have found that the best way to really connect with my audience is to discuss the everyday topics that everyone can relate to.  This is the secret to great interviews...be relatable to the audience and feel free to make em laugh.

Wayne Kelly

The Radio Guy!

www.onairpublicity.com

 

I find seminars are great for meeting like minded people.  In fact, Wendy and Wayne met at a Speakers conference in Sept 2003 and have been working together ever since.  Listen to our podcast on surviving your next seminar adventure.
Wendy and Wayne

In this edition of Wednesdays with Wendy & Wayne we share a very sad story about a woman who called the radio station trying to get publicity for her new book.

I wish I could tell you this call was an exception, but calls like this happen almost weekly, and most authors don't even know that they are doing something wrong.  Listen to this podcast now, because if you make this same mistake...you could get banned from media forever!

Wendy and Wayne

Come on, I dare you to guess where I found guest.
No I wasn't pitched by a PR firm.
No, it wasn't a long distance relative.
No, I didn't even think of the topic

Do you give up?

Well, it was on Youtube.ca
Listen to the podcast for more details.

www.onairpublicity.com/blog

Wayne Kelly
The Radio Guy

 I'm the radio guy with another example of the new way of doing media
releases.  They used to be called press releases but that term implies
printing press, so I stress calling it a media release so you can use it
for radio, TV, print, podcasts, and blogs

Here's the media release I just received from Tim Ferris...
and you know he only works with the best...

********************************************

Ferris is the author of the New York Times bestseller "The
4-Hour Workweek: Escape 9-5, Live Anywhere and Join the New
Rich." This Princeton University guest lecturer will explain how
you can make the four-hour workweek a reality--whether you work
for yourself or someone else.

Ferris says you can enjoy the luxury of doing your own version
of what he does: ski in the Andes, race motorcycles in Europe,
scuba dive in Panama and dance tango in Buenos Aires. Ferris has
been featured in the New York Times, National Geographic
Traveler, Maxim and other publications. He runs a multinational
firm from wireless locations worldwide, has been a world record
holder in tango, a national champion in kickboxing, and an actor
on a hit television series in Hong Kong.

Arrange this interview through Campbell Wharton:222-222-2222
Or send mailto:

*******************************************

If you are pitching an interview to the media, make sure you know what
the media really wants.  Don't blow an opportunity.  Learn the right way
to get booked on media all over the planet at:

http:www.onairpublicity.com/buyebook.html

Thanks
Wayne Kelly
The Radio Guy

I love sharing media coaching tips on this podcast but today I want to share a bit of the Wayne and Jayne show.  Here's a 2 minute snippet of what I do in a typical morning.

Wayne Kelly

People often forget that the most import piece in your publicity puzzle is people.  Treat everyone well and you will stand out.  Isn't it said that we even have to talk about treating people well.  You'd be amazed at the number of people who contact a producer and come across like the media owes them something because they just released a new book.

Listen to Wendy and Wayne's Tip of the week on relationships.

Click to Learn more about Wendy and Wayne

When it comes to doing a successful interview, prep work is key!
Susan Reid wanted an interview for her website so she contacted me.
She studied my On Air Publicity Interview Manual, She created a media release and media page from my easy top follow samples and our first interview was a home run.

If she didn't study and just decided to wing it, I can guarantee it wouldn't have been so smooth.

Take a listen to a first time interview by Susan Reid.
Wayne Kelly

PS: To book your interview just like Susan,
http://www.onairpublicity.com/interviewu.html

I am on a bit of a survey kick this week. I found another surevy I want to share with you.  You can do a survey anywhere and share the results with the media.  Take a listen.

Wayne Kelly
The Radio Guy!

As a radio host and producer I am constantly being pitched guest and story ideas.  Every Monday I will share my favorite pitch from the week.

Here's the Radio Guy's pick-o-the-week:

Mike Slosberg is not giving in to old age. He's fighting back -- with poetry. The ancient Japanese kind, of course, called Haiku. His book called Pimp My Walker: The Official Book of Old Age Haiku is brimming with 60 poems. So how , you ask, can a poem fight arthritis or bring back memory? Well, actually it can't -- but the ones Slosberg pulled together are packed with humor and have turned old age into an art form. Check these out:

1. I can remember / When sex was better than food/ Now vice is versa
2. Grandkids are a joy / Play a while, and hand them back / Just like a Hertz car
3. High school reunion / Everyone looks so ancient / Except for yours truly

Mike Slosberg is no slacker, though graying on top himself. He's written two novels and a book of cartoons which he wrote and illustrated himself. He's currently working on a third novel, a children's book, a play and, believe it or not, a time machine... really!

I love the simplicity of this media release and I am a huge fan of short and sweet!
Wayne Kelly
The Radio Guy!
www.onairpublicity.com

Today after my radio show I was on my way to a coffee shop, to write something wise for this blog, when I was repeatedly stopped by strangers asking, “Who was the lady on the radio this morning?�

That ‘girl’ was motivational speaker and business coach, Alecia Huck.

What did she do that made so many people ask who she was?

Alecia kept her interview simple AND she had fun doing it! Her personality blasted through the telephone line and she connected with the listeners.

She told people to lighten up and stop stressing.

And she said that if you have a to-do list of 25 or more things that have to get done—well burn it, ’cause you will never get it done! (ALECIA GAVE LISTENERS THE PERMISION TO STOP FEELING LIKE FAILAURES EVERYDAY THAT THEY DON’T GET THE LIST DONE.)

She talked about being in the groove when everything you do is feeling good. You know, when everything you touch is gold and you feel good—she called this: “Feeling like a rock star.� (MY LISTENERS CONNECTED WITH HER AND COMPLETELY UNDERSTOOD THE FEELING.)

She talked about building yourself up when no one else will. (LOOK IN THE MIRROR AND SAY TO YOURSELF, “I’M A GENIUS� OR “I’M HOT.�)

Finally she made us laugh by saying that even when things go bad, go back to building yourself up. The example she used was: Even if you drop your cell phone in the toilet, say to yourself, “This might be a huge problem if I wasn’t so HOT!â€?  Haha! 

Everyone in the radio station is now walking around saying, “You’re HOTâ€? or “You’re a GENIUS,â€? and smiling.  And this is all because of Alecia’s great interview where she talked to the listeners’ like she was talking to her girlfriends in a bar!

My final words are:

It always comes back to how well you do the interview and how you interact with the audience.

Wayne Kelly

The Radio Guy!

Teaching authors, coaches and speakers how to get f.r.ee. publicity on talk radio shows. http://www.onairpublicity.com

The view is a HOT TV show.  There is no way around it.  Women love talking about...in fact now with Woopi Goldberg on the show...their ratings are even higher.

Here's an example of a piggyback.  I took the title and changed it for my radio show.  I simply called it Women's View and then had 2 women give us their view on whatever topics I come up with.

It's a great way of building show bits because the listener is already familiar with the concept.  Listeners never want to think too hard in the morning. They are busy.

Take a listen

Wayne Kelly
The Radio Guy
http://www.OnAirPublicity.com

As a media coach, I see too many people spending time working on the wrong things.  The number one key to be asked back on a radio show is:
Being great on the air!
Listen to how comfortable William Lamb was as a first time guest on my radio show.

Thanks
Wayne Kelly

As a real life morning radio host, I never have a shortage of great stories about successful interviews.  On the other side of the coin I also have many disastrous stories about people who blew an opportunity for media exposure.

Last week on my radio show, Comedian Sean Morey did something that every guest would be wise to do.  It's a great way to get extended time on the radio which means more free publicity for you!