A right and Wrong way to do a radio interview

When doing a radio interview, you have 2 must follow rules. Entertain and Educate.  When I say entertain, I don't mean that you have to be funny or comical but you need to speak with passion.  Speak with the passion of a new parent talking about their new baby.  Educate simple means tell us something that we can learn from.

Yesterday I interviewed Peggy McColl about her latest book, The 21 Distinctions of Wealth.  She did everything right including saying the name of her book when the opportunity arose.

My copy is in the mail and I can't wait to read every word and put it into action...that's the power of a great interview.
Wayne Kelly