Radio PR Strategies that don't suck!
Morning Radio Host and Media Relations Coach Wayne Kelly shows authors how to use the media for free publicity and what to do when you get 'On-Air' to drive traffic to your site for sign ups and sales.

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As a radio host and producer I am constantly being pitched guest and story ideas.  Every Monday I will share my favorite pitch from the week.

Here's the Radio Guy's pick-o-the-week:

Mike Slosberg is not giving in to old age. He's fighting back -- with poetry. The ancient Japanese kind, of course, called Haiku. His book called Pimp My Walker: The Official Book of Old Age Haiku is brimming with 60 poems. So how , you ask, can a poem fight arthritis or bring back memory? Well, actually it can't -- but the ones Slosberg pulled together are packed with humor and have turned old age into an art form. Check these out:
  1. I can remember / When sex was better than food/ Now vice is versa
  2. Grandkids are a joy / Play a while, and hand them back / Just like a Hertz car
  3. High school reunion / Everyone looks so ancient / Except for yours truly
Mike Slosberg is no slacker, though graying on top himself. He's written two novels and a book of cartoons which he wrote and illustrated himself. He's currently working on a third novel, a children's book, a play and, believe it or not, a time machine... really!

I love the simplicity of this media release and I am a huge fan of short and sweet!
Wayne Kelly
The Radio Guy!
www.onairpublicity.com

Direct download: radio-guy-102-media-release-ex1.mp3
Category: podcasts -- posted at: 7:53 PM
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