Radio PR Strategies that don't suck!
Morning Radio Host and Media Relations Coach Wayne Kelly shows authors how to use the media for free publicity and what to do when you get 'On-Air' to drive traffic to your site for sign ups and sales.

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1.      It’s the most wonderful time of the year….to sell books!  Welcome to book selling time.  BUT before anyone will buy, they need to hear about it. The fastest way to make this happen is using radio shows and being invited in as a guest.  Can anyone do it?  Absolutely!  Can you contact the media without a publicist?  Absolutely!  Will they book you if your topic fits their show demographics? YES! I recently interviewed Amy Foster about her new book When Autumn Leaves.  Now if this wasn’t in the media, how would I know what it’s about and why I should pick it up?  If you have boxes of books in your basement and want to move them, call me at 250-512-1281…maybe I can help get you on the radio sooner rather than later.

2.      I was watching Dragon’s Den last night. (It’s the Canadian Version of Shark Tank) It’s a show where entrepreneurs pitch their company before a group of investors and hopefully get an injection of cash and bring on some powerful business partners. I was shocked to see 2 local guys pitching their new hockey game. Local media would have eaten this up and given them thousands of dollars in free promotion because they were being featured on a national TV show. How do I know this would happen?  Because 2 months ago another local man pitched his company on the Dragon’s Den and he was in 3 newspapers, local TV shows, and on my Radio show.

3.      Let’s end with a laugh: MAN SUES AXE FOR LACK OF GIRLS: A man having trouble with the ladies is suing the company that makes Axe products, for over $40,000 because the products did not help him attract any women. The Axe products include body sprays, shampoos, deodorants and soaps. The man says he used the products for seven years and did not attract a single girlfriend. The lawsuit states that he is suing the company for "depression and psychological damage".

Radio is about having fun!  The media is interested...let me help you connect with them!  If you have a book and are interested - let's see if there is a fit.  Call 250-512-1281

Thanks!
Wayne
Direct download: radio-publicity-tip-104-1105-09.mp3
Category: podcasts -- posted at: 5:31 PM
Comments[0]

In today's podcast, 5 things...

1. The Easiest yet Most overlooked Free Publicity

2. Karate and Road Biking Improved my Business

3. Never have this Word in your subject line

4. Inspiration from Rocky!

5. Work with The Radio Guy!

More details including video at: www.onairpublicity.com/ezine.shtml
Thanks!
Wayne
Direct download: radio-guy-124-june-newsletter.mp3
Category: podcasts -- posted at: 4:51 PM
Comments[0]

Everywhere you turn Work/Life Balance is a topic of discussion in books, articles, at the water cooler and during soccer games.  The problem is it simply doesn’t work! It never has and it never will.

Work/Life Synergy is the option and our expert, Sherré DeMao, who has helped thousands of individuals synergize their lives with amazing results, is here to tell us more. Sherré has been recognized as a Woman in Business Champion and among the 50 Top Enterprising Women in North America by Enterprising Women Magazine.

If you would like to learn more about synergizing your life, you can go to www.memyselfandinc.com and take the Work/Life Synergy Quik Quiz.

It will help you see where you are in the balancing mindset in order to begin to make the shift to synergy. Also, if you sign up for her Monday Motivation & Insight email, you can download one of her Three Promises inspirational posters.

Enjoy my interview with Sherre Demao,

Wayne Kelly


Direct download: sherre-synergy-live.mp3
Category: Motivational Monday -- posted at: 3:30 PM
Comments[0]

Is there such thing as Job security anymore?  Well maybe if you are the president...you might get a decent pension but for everyone else...it's a thing of the past. 

The good news, you don't have to be in a constant state of fear.  My radio guest today for Motivational Monday is David Hultgren, a human performance consultant.  Today he will share the 5 key strategies for helping people stay focused even with all the layoffs, outsourcing, and downsizing. David has spent the last 20 years helping employees maximize their performance.

Wayne Kelly
The Radio Guy
www.OnAirpublicity.com
Direct download: david-hultgren-motivational-monday-wayne-kelly.mp3
Category: Radio Interviews -- posted at: 6:10 PM
Comments[2]

Everyday I struggle about deleting my Twitter account or not. Is this really what the world has come to?

To find out about Twitter, I'm joined on the air by Social Media Expert and New York Times Best Selling author Joel Comm.

He finally helped me understand!
Direct download: joel-comm-twitter.mp3
Category: Motivational Monday -- posted at: 11:51 PM
Comments[0]

Today, Saturday April 18th is Husband Appreciation Day.  I know my radio listeners think I am just pulling a fast one, but here's my interview with Chris Keenan, from www.easyrelationshiphelp.com This was the best interview topic of the week...I wonder if my wife was listening?

Wayne Kelly
Direct download: keenan-husband-appreciation-kbs.mp3
Category: Radio Interviews -- posted at: 2:19 PM
Comments[0]

Radio can still make and break bands!  This time it is a great story of how a radio interview finished off a band opening for Willie Nelson.  This story all begins last week on the CBC with an actor named Billy Bob Thornton. Long story short...he was a dick.

He made negative comments about Canadian audiences being Mashed potatoes without the Gravy…the next night in Toronto, his band was boo’d …when opening for Willie Nelson…
The next Night Willie announced that the band was leaving the rest of the Canadian tour. Some Publicity is good, some publicity is bad but turns out good...this publicity is only good for Jion and the CBC!

Listen to my rant and some clips!
Wayne Kelly
Direct download: radio-guy-123-billy-bob-is-an-idiot.mp3
Category: radio -- posted at: 5:48 PM
Comments[0]

Hey, would you expect anything less?  If I'm a radio guy, why would expect you to read my newsletter? Listen to the podcast!

The latest tips are now up including:
1. Tragedy = Publicity
2. Is It Newsworthy?
3. Fun Piggyback Days in April
4. Polls and Studies make great radio

If you want to read along: http://www.onairpublicity.com/ezine.shtml

Thanks,
Wayne Kelly
Media PR Coach
&
Radio Host
www.OnAirPublicity.com
Direct download: radio-guy-122-newsletter-mar25.mp3
Category: podcasts -- posted at: 6:35 PM
Comments[0]

1.      It’s the most wonderful time of the year….to sell books!  Welcome to book selling time.  BUT before anyone will buy, they need to hear about it. The fastest way to make this happen is using radio shows and being invited in as a guest.  Can anyone do it?  Absolutely!  Can you contact the media without a publicist?  Absolutely!  Will they book you if your topic fits their show demographics? YES! I recently interviewed Amy Foster about her new book When Autumn Leaves.  Now if this wasn’t in the media, how would I know what it’s about and why I should pick it up?  If you have boxes of books in your basement and want to move them, call me at 250-512-1281…maybe I can help get you on the radio sooner rather than later.

2.      I was watching Dragon’s Den last night. (It’s the Canadian Version of Shark Tank) It’s a show where entrepreneurs pitch their company before a group of investors and hopefully get an injection of cash and bring on some powerful business partners. I was shocked to see 2 local guys pitching their new hockey game. Local media would have eaten this up and given them thousands of dollars in free promotion because they were being featured on a national TV show. How do I know this would happen?  Because 2 months ago another local man pitched his company on the Dragon’s Den and he was in 3 newspapers, local TV shows, and on my Radio show.

3.      Let’s end with a laugh: MAN SUES AXE FOR LACK OF GIRLS: A man having trouble with the ladies is suing the company that makes Axe products, for over $40,000 because the products did not help him attract any women. The Axe products include body sprays, shampoos, deodorants and soaps. The man says he used the products for seven years and did not attract a single girlfriend. The lawsuit states that he is suing the company for "depression and psychological damage".

Radio is about having fun!  The media is interested...let me help you connect with them!  If you have a book and are interested - let's see if there is a fit.  Call 250-512-1281

Thanks!
Wayne
Direct download: radio-publicity-tip-104-1105-09.mp3
Category: podcasts -- posted at: 5:31 PM
Comments[0]

In today's podcast, 5 things...

1. The Easiest yet Most overlooked Free Publicity

2. Karate and Road Biking Improved my Business

3. Never have this Word in your subject line

4. Inspiration from Rocky!

5. Work with The Radio Guy!

More details including video at: www.onairpublicity.com/ezine.shtml
Thanks!
Wayne
Direct download: radio-guy-124-june-newsletter.mp3
Category: podcasts -- posted at: 4:51 PM
Comments[0]

Everywhere you turn Work/Life Balance is a topic of discussion in books, articles, at the water cooler and during soccer games.  The problem is it simply doesn’t work! It never has and it never will.

Work/Life Synergy is the option and our expert, Sherré DeMao, who has helped thousands of individuals synergize their lives with amazing results, is here to tell us more. Sherré has been recognized as a Woman in Business Champion and among the 50 Top Enterprising Women in North America by Enterprising Women Magazine.

If you would like to learn more about synergizing your life, you can go to www.memyselfandinc.com and take the Work/Life Synergy Quik Quiz.

It will help you see where you are in the balancing mindset in order to begin to make the shift to synergy. Also, if you sign up for her Monday Motivation & Insight email, you can download one of her Three Promises inspirational posters.

Enjoy my interview with Sherre Demao,

Wayne Kelly


Direct download: sherre-synergy-live.mp3
Category: Motivational Monday -- posted at: 3:30 PM
Comments[0]

Is there such thing as Job security anymore?  Well maybe if you are the president...you might get a decent pension but for everyone else...it's a thing of the past. 

The good news, you don't have to be in a constant state of fear.  My radio guest today for Motivational Monday is David Hultgren, a human performance consultant.  Today he will share the 5 key strategies for helping people stay focused even with all the layoffs, outsourcing, and downsizing. David has spent the last 20 years helping employees maximize their performance.

Wayne Kelly
The Radio Guy
www.OnAirpublicity.com
Direct download: david-hultgren-motivational-monday-wayne-kelly.mp3
Category: Radio Interviews -- posted at: 6:10 PM
Comments[2]

Everyday I struggle about deleting my Twitter account or not. Is this really what the world has come to?

To find out about Twitter, I'm joined on the air by Social Media Expert and New York Times Best Selling author Joel Comm.

He finally helped me understand!
Direct download: joel-comm-twitter.mp3
Category: Motivational Monday -- posted at: 11:51 PM
Comments[0]

Today, Saturday April 18th is Husband Appreciation Day.  I know my radio listeners think I am just pulling a fast one, but here's my interview with Chris Keenan, from www.easyrelationshiphelp.com This was the best interview topic of the week...I wonder if my wife was listening?

Wayne Kelly
Direct download: keenan-husband-appreciation-kbs.mp3
Category: Radio Interviews -- posted at: 2:19 PM
Comments[0]

Radio can still make and break bands!  This time it is a great story of how a radio interview finished off a band opening for Willie Nelson.  This story all begins last week on the CBC with an actor named Billy Bob Thornton. Long story short...he was a dick.

He made negative comments about Canadian audiences being Mashed potatoes without the Gravy…the next night in Toronto, his band was boo’d …when opening for Willie Nelson…
The next Night Willie announced that the band was leaving the rest of the Canadian tour. Some Publicity is good, some publicity is bad but turns out good...this publicity is only good for Jion and the CBC!

Listen to my rant and some clips!
Wayne Kelly
Direct download: radio-guy-123-billy-bob-is-an-idiot.mp3
Category: radio -- posted at: 5:48 PM
Comments[0]

Hey, would you expect anything less?  If I'm a radio guy, why would expect you to read my newsletter? Listen to the podcast!

The latest tips are now up including:
1. Tragedy = Publicity
2. Is It Newsworthy?
3. Fun Piggyback Days in April
4. Polls and Studies make great radio

If you want to read along: http://www.onairpublicity.com/ezine.shtml

Thanks,
Wayne Kelly
Media PR Coach
&
Radio Host
www.OnAirPublicity.com
Direct download: radio-guy-122-newsletter-mar25.mp3
Category: podcasts -- posted at: 6:35 PM
Comments[0]

"Just say No" to the recession Party

Just because the world is talking recession doesn’t mean you need to stop your life and fear the worst. Your thoughts are powerful – Let Debby McKinney show you how to skip the recession Party!

 

Many Motivational speakers and experts are all saying think positively…but there is more to it than that. Let Debby McKinney share the strategies to skipping the recession party.


Enjoy our interview!

Wayne Kelly

www.onairpublicity.com


"Just say No" to the recession Party

Just because the world is talking recession doesn’t mean you need to stop your life and fear the worst. Your thoughts are powerful – Let Debby McKinney show you how to skip the recession Party!

 

Many Motivational speakers and experts are all saying think positively…but there is more to it than that. Let Debby McKinney share the strategies to skipping the recession party.


Enjoy our interview!

Wayne Kelly

www.onairpublicity.com


"Just say No" to the recession Party

Just because the world is talking recession doesn’t mean you need to stop your life and fear the worst. Your thoughts are powerful – Let Debby McKinney show you how to skip the recession Party!

 

Many Motivational speakers and experts are all saying think positively…but there is more to it than that. Let Debby McKinney share the strategies to skipping the recession party.


Enjoy our interview!

Wayne Kelly

www.onairpublicity.com


ABOUT DEBBY:

Debby McKinney is a consultant, speaker, author, business advisor and dynamic entrepreneur who is a down to earth person who has faced real challenges in her life but through faith and the principles of success has not only transformed herself but is on a mission to share with others ….Putting the pieces together of your own personal success puzzle. For more information go to www.DebbyMcKinney.com



Direct download: debby-mckinney-success-interview2wmusic.mp3
Category: Radio Interviews -- posted at: 11:19 PM
Comments[0]

The time has come again for me to put together my useable Radio Guy newsletter.  You will find it at: www.onairpublicity.com/ezine.shtml
We even have video....
Wayne Kelly
Direct download: radio-guy-121-newsletter-mar3.mp3
Category: podcasts -- posted at: 7:40 PM
Comments[0]

1\clip_filelist.xml">

ABOUT DEBBY:

Debby McKinney is a consultant, speaker, author, business advisor and dynamic entrepreneur who is a down to earth person who has faced real challenges in her life but through faith and the principles of success has not only transformed herself but is on a mission to share with others ….Putting the pieces together of your own personal success puzzle. For more information go to www.DebbyMcKinney.com



Direct download: debby-mckinney-success-interview2wmusic.mp3
Category: Radio Interviews -- posted at: 11:19 PM
Comments[0]

The time has come again for me to put together my useable Radio Guy newsletter.  You will find it at: www.onairpublicity.com/ezine.shtml
We even have video....
Wayne Kelly
Direct download: radio-guy-121-newsletter-mar3.mp3
Category: podcasts -- posted at: 7:40 PM
Comments[0]